Bellway Homes

In just under 70 years, Bellway has grown from a small, family-owned firm to one of the most successful house builders in the UK. Building anything from one bedroom apartments to luxury penthouses and prestigious executive houses, they employ 2,000 people and have earned an enviable reputation.

ThinkBDW are a leading property marketing agency providing complete marketing, advertising and communications; from strategy to execution, all in-house. Their range of services encompass brochures, websites, signage, bespoke marketing suites and the latest CGI and digital marketing including touchscreen technology and iPad apps.

ThinkBDW manage marketing campaigns for Bellway homes and need to be able to evaluate the success of any campaigns they are running. There are various marketing channels used including hoardings, newspapers, flyers, emails, websites, etc. But they needed a solution that allowed them to measure call volumes to the different numbers to identify the successful campaigns and change any that are not performing.
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Telecoms World’s Call Analytics platform gives ThinkBDW complete insight to their calls from a single interface. We supply ThinkBDW with multiple inbound numbers which they use across various marketing campaigns and can easily and instantly review the impact of their advertising across the UK. Our Call Analytics is a hosted solution, which allows them to log-in and view calls from any device at any time. This allows for instant access and call management to spot trends and gain understanding to marketing response from a single promotion to a UK wide campaign.‍

Results‍

ThinkBDW are able to choose a variety of inbound numbers with local area codes from Telecoms World and run various marketing campaigns around the country. These have then be reviewed for performance and budget has been increased or decreased depending on the success of each number. They have been able to streamline the marketing budget for Bellway Homes and spend much more effectively to increase brand awareness and sales.

Customer Requirements:

• Review call performance easily online
  
• Manage a variety of inbound numbers efficiently
• Spot trends and gain insight to marketing response
  

Solution Components:

• Call information, in real-time
  
• Virtual Numbers to use for different locations / campaigns
  
• Call Analytics to review and compare information