Cancer Research UK

Cancer Research UK is a cancer research and awareness charity formed in 2002. They are the world's largest independent cancer research charity who’s aim is to reduce the number of deaths from cancer. They conduct research into the prevention, diagnosis and treatment of the disease with their work almost entirely funded by the public. They also provide information about cancer and run campaigns aimed at raising awareness of the disease and influencing public policy.

The Challenge

Cancer Research UK required a number that was free to call and that was easy to remember and promote across the media for a new awareness group in East London. They needed the ability to route calls to alternative numbers depending on the time or day, so that calls could always be answered. Which meant they needed further insight in to their call patterns to ensure they had staff coverage at busy times.

Telecoms World Solution

Telecoms World have access to thousands of Freephone 0800 Numbers, which are exclusively for use by charities and not-for-profit organisations. The 0300 number we provided is free to call from any phone (including mobiles) and easy to remember. Along with our Call Routing and Call Analytics products, we were able to fulfil the requirements of Cancer Research UK.

Results

With Telecoms World’s intelligent Call Routing product, Cancer Research UK are able to log-in to the online portal and manage when and where their calls are answered for each day. Also, in-depth Call Analytics provide Cancer Research UK with detailed information about where their calls are coming from, the busiest days and times of day to manage how many staff they need manning the phones. All of this was made simple for them to manage effortlessly through our online portal.

Customer Requirements

• Greater call insight
• Freephone number
• Call Routing
• Non-visual number on phone bills

Solution Components

• In-depth Call Analytics
• Memorable 0800 number
• Online portal access to re-route calls on demand